A Day Without Whopper
字幕翻译:这些创意超有梗
11月10日是阿根廷的“ McHappy Day ” ,在那天,到麦当劳每消费一个巨无霸汉堡,就能向癌症儿童捐献2美元。汉堡王恰好在这天推出《A Day Without Whopper》(没有皇堡的一天)活动,暂停销售其招牌汉堡“Whopper”(皇堡,也译为华堡),并鼓励门店点皇堡的顾客到竞争对手麦当劳购买同款竞品——巨无霸汉堡,以促使麦当劳获得更多的营收,让患癌儿童有更多的捐助来源。
Client: Burger King Argentina
Product: Institutional
Agency: DAVID Buenos Aires
Executive Creative Directors: Joaquín Cubría / Ignacio Ferioli
Creative Directors: Nicolás Zarlenga / Federico Plaza Montero
Copy: Juan Pablo Tyrer
Art Director: Johann Hotz
General Account Director: Emanuel Abeijón
Account Director: Lucila Mengide
Account Supervisor: Belén Rodríguez
Account Assistant: Federico Morano
Agency Producer: Florencia Albizzati
Burger King
Responsible for the client: Lucina Cabrejas / Federico Bonino / Bruno Mazzucchelli / Martín González
Production Company
Company: LANDIA
Director: Vero Von
Executive Producer: Adrián D’Amario
Producer: Ale Panzitta.
Music
Company: Papamusic