For the Joy of Home
英国 John Lewis 百货日前推出 2020 秋季广告,题为《For the Joy of Home 家里的愉悦》。
妈妈正在家里办公,电脑屏幕里显示她身后的台灯,居然自己长脚跑了?!不仅如此,连窗帘、桌子、沙发…都纷纷「跑路」,它们这是要去哪里?
家里的灯「跑」了,哥哥在用的书桌,也「跑」了,狗子躺着的坐垫,也「溜」了…
仔细看看?取灯的小手,沙发下的小脚…哈哈,原来是家里的孩子们,在搞鬼把戏!
爸爸跑步回家,习惯性往桌子上扔钥匙。咣当一声掉地,才发现家具都没了。与妈妈互相望望,十足讶异。
镜子上贴了两张票:下午 5 点,恭候爸爸和妈妈。走进神秘小屋,大幕缓缓拉开,哈哈,原来是孩子们呀!
Credits
Advertising Agency: adam&eveDDB, UK
Chief Creative Officer: Richard Brim
Creative Director/s: Matt Gay, Feargal Ballance
Social creative: Camille Standen
Agency EP: Sally Pritchett
Agency producer: Rosie Grayson
Production Assistant: Nia Maclean
Planner/s: Martin Beverley, Hugh de Winton, Tom Roach
Managing Partner: Paul Billingsley
Business Director/s: Jo Lorimer
Account Director/s: Campbelle Saville-Smith
Designer/Typographer: Sam Stabler
Media agency: Manning Gottlieb OMD
Media planner/s: Lauren Ashford
Production company: Stink
Executive Producer: Andrew Levene
Producer: Lucy Gossage
Director: Traktor
Cinematographer: Lasse Frank
Editing Company: Final Cut
Editor: Rick Russell
Post Production: Untold
Post Producer Ellie Jospeh, Lauren Oldfield, Ian Berry
VFX Supervisor: Ben Cronin
2D Artist: Bruno Fukumothi
Colourist: Sofie Borup / Company3
Audio Post Production: Antony Moore, Josh Campbell / Factory
Senior Audio Producer: Deborah Whitfield / Factory
Song: The Muppet Show Theme
Music Supervision Company: Leland Music
Music Supervisor: Codie Childs
Music Arranger: Guy Farley