Endangered Syndrome Case Study
随着医疗水平的进步，唐氏综合症筛查越来越严格，所以近几年来这种病的患病率降到极低的概率。与此同时，因为概率低而被人忽视的现象时有发生，尤其在住房保障、教育学习上的支持缺乏，那些作为弱势群体的极少数唐氏综合症患者被忽视，缺乏人们的关心和爱护。
于是，加拿大唐氏综合症协会（ CDSS，Canadian Down Syndrome Society ）向国际自然保护联盟（IUCN，the International Union for the Conservation of Nature ）为唐氏综合症患者申请“濒危”保护名录，把他们作为濒危保护对象保护起来，以唤起人们对这个群体的关注。为配合此次申请，CDSS推出了一支由唐氏综合症患者扮演濒危动物的视频《Endangered Syndrome》。
唐氏综合症患者分别扮演海龟、狮子、犀牛和大熊猫等濒危保护动物，把唐氏综合症患者比作像濒危保护动物一样的珍稀程度，以唤起人们的保护和关爱意识。
他们申请成为该保护名录中第一个濒危保护的人类（之前的都是动物）。
另外，CDSS还提出了一项支持唐氏综合症加入IUCN红色名录的请愿书，并制作了一个网站，支持的人可以访问 EndangeredSyndrome.com ，签署请愿书表明支持的立场。
Client: Canadian Down Syndrome Society
Chair: Laura LaChance
Vice Chair: Ed Casagrande
Marketing & Communications Manager: Kristen Halpern
Governance Committee: Stewart Moffatt
Board Member: Ben Tarr
Creative Agency: FCB Canada
Chief Creative Officer: Nancy Crimi-Lamanna & Jeff Hilts
Group Creative Director: Andrew MacPhee
Sr. Art Director: Michael Morelli
Sr. Copywriter: Marty Hoefkes
Art Director: Cody Sabatine
Copywriter: Joseph Vernuccio
VP, Managing Director: Tracy Little
VP, Managing Director: Tim Welsh
Group Account Director: Ravi Singh
Account Supervisor: Olivia Selbie
Account Executive: Alex Kreinces
Agency Producer: Katherine Forester
Director of Project Management: Shandi Horovitch
Project Manager: Elizabeth Lane
Chief Strategy Officer: Shelley Brown
Planning Director: Eryn LeMesurier
Research: Paul Gareau, Kantar Millward Brown
PR: Shannon Stephaniuk, Glossy
Lawyer: Adam Chamberlain, Environmental Law
Articling Student: Chris Hummel
Production Company: Radar
Director: Scott Drucker
Producer: Katherine Forester
Line Producer: Sarah Kravetz
Director of Photography: Scott Drucker & Chet Tilokani
Camera Operator: Scott Drucker & Chet Tilokani
Editing House: Saints Editorial
Editor: Michael Ofori-Attah and Jason Grebski
Transfer Facility: The Vanity
Colourist: Andrew Exworth
Online Facility: The Vanity
Music House: Silent Joe
Music Track Director: Jody Colero
Engineer: John Hurlbut
Composer: Benjamin Pinkerton
Animation: Michael Medeiros
Costume Design: Lea Krpan & Nikola Milic
Website design: Happiness Saigon
Media Agency: UM Canada
